The Everyday Storyteller

Never assume others understand how you can change their life.

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It’s a common misconception that storytelling is all about telling people how much you rock. It’s actually all about meeting needs. If you can show someone how you meet their needs and solve their problem better than the next person, you get the gig.

If you’re just telling people you’re great, you’re not solving any problem or meeting any need (other than possibly that of your own ego but that doesn’t pay the bills!).

In this episode, we explore how real life stories can help you show others how you can change their life.

Note - if you’re struggling to know how to structure your story, here’s a simple framework for you to try. It’s from Building a Storybrand by Donald Millar, a book that’s worth reading if you’re marketing a business.

  1. Someone has a problem (typically your customer or could be you if telling your founder story)
  2. They meet a guide, a guru (that's you)
  3. Who gives them a plan ( a solution, could be a product, could be a service, could be some great advice) and calls them to action (tells them what to do with it)
  4. That helps them avoid failure and ends in success

    5. Want to continue the conversation or get some extra support with telling your story?

    Find me:

    On Instagram: @22storiesandme

    On LinkedIn: linkedin.com/in/hilarysalzman

    Online: www.22-stories.com

    This podcast is produced by the brilliant Suzi @story_publishing

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    The Everyday StorytellerBy Hilary Salzman