"Never make a decision based on fear or ego, it always leads to compromising your values." Paris is five times published Author, Speaker, Media Personality, and the vivacious industry-changing former CEO of Planet Cake. Before coaching, Paris bought the tiny cake shop in 2003, it was in this business that she discovered her natural talent for blue ocean strategy. In a crowded and noisy marketplace she transformed Planet Cake into a #1 national brand and seven-figure business. In this episode, Paris tells her story of the wins and perils of entrepreneurship. Her story is AMAZING and we will all benefit from listening to her.