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You can meditate for hours a day, journal every morning, see the nutritionists, take the supplements, do every single thing "right"— and still feel like absolute garbage. 

That's where guest Alexa Martinez found herself in 2023: running a successful coaching business, doing all the right things, and feeling worse than she ever had in her life. The problem wasn't her habits. It was that her business had become her God — the sun at the center of her solar system — and everything else, her relationship, her health, her community, her joy, was just orbiting it.

Alexa Martinez is a success and leadership coach, host of the Full of Herself podcast, and one of the more genuinely disruptive voices in the conversation around what it actually means to build a successful life as a self-employed woman. Her work is a direct challenge to the metrics-obsessed, productivity-worshipping framework that the online coaching industry handed her — and that she, despite knowing better, completely bought into.

I'm willing to bet you know this territory. You say you don't care about the hustle. You say you have values. But underneath it all, you've quietly reduced your worth to your output, your revenue, your numbers — and you can't figure out why none of it feels like enough. The finish line keeps moving. The milestone arrives. The feeling doesn't.

In this episode, we discuss:

• Why burnout isn't a time management problem. It's what happens when your business becomes your entire sense of self and value
• How to identify your actual values versus the ones you think you should have...and why most high achievers are "full of sh*t" about this distinction
• What it means to decentralize your business and what you put at the center instead
• Why traditional success is, as Meg argues, the easy path — and what it actually costs you to stay on it
• The concrete practice Alexa uses with her clients to turn values from a one-time exercise into a daily decision-making framework

Success isn't the finish line. It's the framework — and until you build your own, you're running someone else's race.

Connect with Alexa: 

Website: https://www.alexamartinezcoaching.com/

Instagram: https://www.instagram.com/alexacoaches

Substack: https://substack.com/@alexamartinez

Podcast: Full of Herself

Changeology is a podcast about the real, messy, nonlinear process of personal change — hosted by Dr. Meg Trucano, developmental psychologist and change coach.

Book a free 30-minute Clarity Call here to cut through the noise and bring next steps into focus: https://www.megtrucano.com/book-a-call

***The REAL Change Kickstart (45-Day 1:1 Intensive)***

For women who know something needs to change and are ready to stop circling the decision.

***The REALignment Private Coaching Experience (3 or 6 Months)***

For women already mid-transition who want support integrating change in every aspect of their lives, not just initiating it.

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