ScaleUps And Hypergrowth Podcast

Never Forget, You're In Business Because Of The Customer


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#MattEdmundson has set up 20+ #Ecommerce businesses since 2004. He dispels the myths about magic bullets and explains how to start an Ecommerce business, how to attract traffic and how to succeed with online sales, achieving high double figure or triple figure growth rates.
Start with your purpose then you can work out where you start. Identify who you plan to serve as your customer, then identify what products or services they will need and want. He explains the 6 key elements to building a successful online business:
Product and customer
website platform
Engagement and resonance
Marketing
Experience
Repeatable process to drive lifetime repeat customers
We discuss why it is so important to speak to your (prospective) customers BEFORE you decide what you plan to sell them. Matt emphasises the critical importance of testing to make sure the customer journey is acceptable and easy. He explains the simple truth about maximising your SEO ranking to grow your traffic and build your audience.
We explore the importance of putting your customer at the heart of everything you do. You have to create peak memories to keep customers coming back, and encourage them to advocate for you in a crowded, competitive market where you could be crushed in a price war.
Contact Matt at
LinkedIn: linkedin.com/in/mattedmundson
Website: mattedmundson.com  (Company Website)Twitter: mattedmundson--
If you are establishing your business and want to speak to someone who will challenge your thinking, help you avoid the mistakes and horrors that were inflicted on you when you were starting out in your career, want to hire great talent and help them succeed, book a call with me on Zoom - https://calendly.com/marcuscauchi/linkedin-discovery-call
Get my observations and tips with #TheGrumbler monthly newsletter at http://eepurl.com/gu2Yd1
#TheInquisitorPodcast
Podbean: marcuscauchi.podbean.com
Spotify:  https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81
Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086
 
The #ScaleupsAndHypergrowthPodcast
Podbean: scaleupsandhypergrowth.podbean.com
Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u
Apple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065
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ScaleUps And Hypergrowth PodcastBy scaleupsandhypergrowth

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