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Joey's Website

Where to Get the Book:

Physical Copy
Audio Book

Here's This Shows TL;DR:

• Joey explains the problems he was seeing that inspired him to write an entire book about customer retention 
• We cover the importance of the first 100 days after purchase and where that number comes from 
• Retention rates in different industries 
• An overview of the 8 A's Framework 
• A deep dive on the Affirm Phase and how to solve buyers remorse in ecommerce 
• Examples of how to create a stronger Activate Phase via the unboxing experience
• 3 super creative examples of how to be memorable with your unboxing
• Why the Accomplish Phase is not when a customer receives the product 
• Our thoughts on why ecommerce is asking for advocacy too early 
• When and how to ask for reviews and referrals
• The dangers of discounting especially for new customers only

Other Helpful Resources:

Is Ecommerce Doomed Without Customer Retention
Three Chapters of Never Lose a Customer for Free
Creating a Hub of Customer Information Through Your Success Team