The new episode of 'Challenging the status quo' podcast is out featuring the customer whistler, whisperer. I mean customer listener, Frans Reichardt, marketing thought-leader who fell in love with the way the companies interact with their customers directly and holds to this romance since 1984.

'Never miss an opportunity to ask for feedback and ask for help from your customers, colleagues and your superiors! Get away from the ego and from the fear of being damaged!'