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Never Putt Short: Jeff McCabe on Intentionality, Failure, and Building Hard Truth
What does it take to turn 325 acres of Indiana woods into a national spirits brand and an "adult Disneyland" that pulls visitors from across the country? In this episode of The Upgraded Man Podcast, Chris Anderson sits down with Jeff McCabe, co-founder of Hard Truth Distilling Co., for a wide-ranging conversation on craft, mindset, family, and the long game of building something that lasts.
Jeff is a Naval Academy graduate and former Navy pilot who went on to run a major part of the business travel and corporate card division at American Express before stepping away to chase a different kind of dream in Brown County. Alongside his partners and his own family, he built Big Woods, Quaff On, and Hard Truth into an experience that visitors remember long after they leave.
In this conversation, you'll hear:
Whether you're building a company, leading a team, or just trying to navigate whatever life throws your way, Jeff's blend of hard-won wisdom and Midwest grit offers something to take home.
Hard Truth Distilling Co. is located in Nashville, Indiana, in the heart of Brown County, and its spirits are now distributed across 38 states. Plan a visit to walk the property, take a distillery tour, or build a custom experience of your own.
The Upgraded Man Podcast is for men who refuse to stay complacent and want to keep growing across every area of life. New episodes drop regularly, so subscribe and share this one with someone who needs it.
This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.
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⚡️ PODCAST: Subscribe and listen on all major platforms
⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest
⚡️ For support or business inquiries, email us ➡ [email protected]
Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.
The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
View all episodes
By Chris Anderson
4.8
3737 ratings
What does it take to turn 325 acres of Indiana woods into a national spirits brand and an "adult Disneyland" that pulls visitors from across the country? In this episode of The Upgraded Man Podcast, Chris Anderson sits down with Jeff McCabe, co-founder of Hard Truth Distilling Co., for a wide-ranging conversation on craft, mindset, family, and the long game of building something that lasts.
Jeff is a Naval Academy graduate and former Navy pilot who went on to run a major part of the business travel and corporate card division at American Express before stepping away to chase a different kind of dream in Brown County. Alongside his partners and his own family, he built Big Woods, Quaff On, and Hard Truth into an experience that visitors remember long after they leave.
In this conversation, you'll hear:
Whether you're building a company, leading a team, or just trying to navigate whatever life throws your way, Jeff's blend of hard-won wisdom and Midwest grit offers something to take home.
Hard Truth Distilling Co. is located in Nashville, Indiana, in the heart of Brown County, and its spirits are now distributed across 38 states. Plan a visit to walk the property, take a distillery tour, or build a custom experience of your own.
The Upgraded Man Podcast is for men who refuse to stay complacent and want to keep growing across every area of life. New episodes drop regularly, so subscribe and share this one with someone who needs it.
This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.
===========================
⚡️ PODCAST: Subscribe and listen on all major platforms
⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest
⚡️ For support or business inquiries, email us ➡ [email protected]
Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.
The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.