Tom is joined once again by Aaron Levine of LG Insurance as they dive into Never Split the Difference by Chris Voss — a masterclass in negotiation straight from a former FBI hostage negotiator. Tom and Aaron break down some of the book's most powerful concepts, including: • Why you should never settle for a "win-win" mindset • How "no" can actually move a conversation forward more effectively than "yes" • The three types of "yes" — and how to tell them apart • The strategy behind getting someone to agree with you three times • Real-world examples of how these techniques apply in business, sales, and everyday life If you're looking to sharpen your communication skills, negotiate with confidence, and understand human behavior on a deeper level, this episode is packed with practical takeaways you can use immediately. Tune in and join the conversation as the Book Club returns! 📚🎙️