Masters of Content

Never Stop Selling: How to Build and Lead a Team w/ Erin Balsa

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Question: What happens when you're a writer with no leadership training and you start to lead a team?

Answer: You learn or burn.

In this episode, host Josh Van Dyk talks about how to build and lead a content team with Erin Balsa, director of marketing at The Predictive Index.

We delved into:

  • How to use The Predictive Index to build out a team
  • Assets that create awareness
  • The most rewarding way to approach content creation

    • For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.


    Find Josh Van Dyk on LinkedIn or send him an email.

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