Neville Prior, Chairman of Cornelius Group and former President of the FECC, shares about how digital transformation allows distributors to reframe themselves as innovators in the industry and add to the ability to acquire new customers, while not necessarily increasing the cost to acquire them. Digitalization is not only going to be one of the major tools in helping with areas of supply chain and sustainability, but will be key in attracting and retaining young talent to the chemical industry.