In today’s episode of Fly the Coop podcast, we are joined by Sequoia Rogers. She is a recent recruit to our team and today we talk about her experience in real estate, what drove her to choose a career in real estate and what she loves most about it. We also get into learning how to build trust within a client relationship, the model she uses and her perspective on the effects of market shifts. Enjoy!

Topics Discussed and Key Points:

• Funnel building of relationships organically
• Understanding the rhythm of why people move
• Paid lead generation model
• There's a lot of discipline that you have to have in real estate
• Sequoia’s model
• The real estate business is extremely mobile
• The effects of market shifts
• There is the benefit of home ownership regardless of the rate lock
• Beyond the market rates, what worries purchasers

Timestamps

[00:58] When Sequoia initially obtained her real estate license

[02:32] What inspired Sequoia to begin a real estate career

[03:52] Real estate discipline

[04:40] The most significant difference Sequoia has seen between models

[07:46] What attracted Sequoia to the model she uses

[10:21] What motivated Sequoia to choose real estate as a career when she was younger

[11:31] Sequoia's business goals over the next 3-5 years

[14:25] The interpretation of market shift by Sequoia

[16:59] Number one question Sequoia is asked by buyers other than rates

[17:56] Sequoia’s work-life balance

[21:56] Sequoia’s number one driver differential 

Notable Quotes

[00:02:33] “I would say the biggest reason is the same reason why I wanted a new home. I wanted a little bit more stability and to also have I know myself and I know that it's hard for me to kind of stay focused and pushed and motivated without having that backing behind me.” 

[00:03:14] “If you believe in horoscopes, I have zodiac signs of I am a Capricorn. Capricorns we're go-getters we love challenges like yes what could I how could I get through this.” 

[00:04:43] “One thing I would say is going back to the new home sales experience that I had, a lot of that was more organic as well. We didn't really have to go out as much.” 

[00:06:36] “I come from an acting background very much in front of this type of person. And so is sitting at a table and dialling and calls are like, I quit a job once where I was just like, I'm looking at a wall, I'm staring at a wall. And that's it's really hard for someone like me who is just like, well, I want to network, I want to talk to people.” 

[00:08:51] “like a lot of people, once they find that trust in you and feeling that comfortability and who you are personally, it naturally intersects.” 

[00:10:26] “The biggest thing is I come from a family who, like everyone, is in love with watching HGTV. I grew up loving watching house hunters and things like that. So, I've always had a passion for homes.” 

[00:14:25] “My biggest thing and I love working with buyers a lot. A lot of them are fearful, especially first-time homebuyers. They don't know, like, am I spending too much?”

Resources

•  Fly The Coop Podcast

Connect with Sequoia

LinkedIn

Connect with Carrie Ann Carter

• YouTube
• Facebook 
• Website

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