Today, Amazon announced a new approach that it says will put machine learning technology in reach of more developers and line of business users.

“This announcement is all about is making it easier for developers to add machine learning predictions to their products and their processes by integrating those predictions directly with their databases,” Wood told TechCrunch.

As with Aurora, developers can write a SQL query — in this case, against any data store — and based on a machine learning model they choose, return a set of data for use in an application.

As for the machine learning models, these can come pre-built from Amazon, be developed by an in-house data science team or purchased in a machine learning model marketplace on Amazon, says Wood.

Today’s announcements from Amazon are designed to simplify machine learning and data access, and reduce the amount of coding to get from query to answer faster. | To read full story, visit https://startuparound.com/read/1574793006.8432796/New-Amazon-capabilities-put-machine-learning-in-reach-of-more-developers-–-TechCrunch?ref=audio_experience