 Laura Rike, Pinterest and marketing strategist, joins us to talk about some very exciting new or improved Pinterest features that we should be using to improve our success. Have an e-commerce store? There are an outsized number of features you NEED to know about!   We’ll cover: -The Today Tab -Lens -Visual Search -And EVERYTHING new for online sellers - there’s a lot!        

New and Improved Pinterest Features

Tired of “expert” advice you’re not sure if you can trust? Tailwind is an official Pinterest and Instagram partner, so the tips you hear will keep your accounts and your business growing. No “hacks,” no “cheats,” just solid advice that works. Hosted by Alisa Meredith, Marketing Manager at Tailwind and Jeff Sieh of Manly Pinterest Tips, we aim to make world class marketing easy for everyone.

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If you want to know how to use authenticity to connect with your audience and leverage your personality and strengths, there's no better teacher than Lesa Banks of The Pajama Marketer! Previously a Fortune 500 marketer, Lesa re-examined her life and career when she became a stay-at-home mom. She realized that marketing didn't have to be hard and require the long workaholic hours she was used to, and she set out to teach women how to simplify marketing for a better work-life balance!  If that balance is what you're after, or just to learn how to connect with your audience using yourself, you won't want to miss this powerhouse interview! 

Using Authenticity to Reach Your Dream Clients with Lesa Banks

Youtubers Christine and Kevin Skelton began Never Stop Adventuring after a six-month RV trip inspired the husband-and-wife duo to quit their jobs and take their lives (and their kids!) on the road full time. In this inventive tale of a family that packed up into an RV and began a journey of a lifetime, you'll find out how the couple balances monetizing their content with raising their family, along with useful tips for managing a digital presence from remote places in the US. Enjoy!

A Family's Life on the Road with Never Stop Adventuring

*Just a note - this episode touches on topics that may be troubling to some, including drug use and addiction.* Soap Addiction, Jennifer Turner's handcrafted goat milk business did not start out as a business venture. It was a hobby, one to escape the pain and stress of being a mother of three children caught in the throes of drug addiction. But when Jennifer found the courage to tell her story, and place a powerful mission behind her soaps, she not only found sales - she found relationships and community. Now Soap Addiction is a beacon of hope for loved ones to get clean, and Jennifer is a proud business owner and mentor to families all over walking in her shoes. You won't want to miss this tale of a small business owner with a powerful mission, and how it affected a community around her. From Jennifer, you can learn just how important the why is behind your business, hear a success story that will probably make you weep (We're not crying, you're crying!), and learn practical things along the way like letting people help, and crafting an exit plan. Enjoy!  

Turning Hardship in to Change with Soap Addiction

In our latest edition of Tailwind Talks, we sat down with Tailwind member and artistic jeweler Kenna McCall to talk about her business TerrAdore Art Jewelry. In this interview, we talk about all things ethical mining, designing with heart, and how the pandemic spurred Kenna to take her business to the next level with digital marketing. You'll want to hear Kenna's unique tale and passion for eco-friendly gem retrieval that shows in every area of her small business. Enjoy!

Kenna McCall on Telling Stories with Eco-Friendly Jewelry

Jane Caldwell prides herself on a business built around children's imaginations. The Rowdy Ladybug sells versatile kids dress-up clothes that allow for several fantastic outfits from the same costume! Not only do her unique products allow children to be as innovative and changeable as they like, but it also makes storage and cleanup for caretakers easier than ever! Today we're talking about Jane's unique career path, and the pivotal shift from college professor to stay-at-home mom, and how sewing opened the door to an unforgettable business venture. Find out more about Jane at https://rowdyladybug.com/

New and Improved Pinterest Features

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