On the frontier of storytelling In conversation with Erika Lee, leading branding at Corgi, from their new 24/7 SF cafe. The old branding playbooks are being thrown out the window… & something new is taking it’s place. Whatever form it takes, human resonance will always be what sells, and Erika embodies this.Erika has journeyed from local news broadcasting to crypto to AI…and is now bringing some LA energy to SF (woo!)Dive in: 00:22 Who is Erika Lee? 03:46 What is Corgi? 05:43 New branding playbooks 14:52 What are folks getting wrong about branding 21:10 What can AI learn from crypto? 29:10 Working in local news 34:30 Corgi & startup Insurance