AI is transforming how agencies operate - but what does that mean for SEO professionals? 

In this episode of The Search Session, host Gianluca Fiorelli is joined by Heather Physioc (Chief Discoverability Officer, VML) and Kevin Gibbons (Founder, Re:signal) to break it all down.

This is the 4th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:24) Meet Our Guests: Heather Physioc & Kevin Gibbons
• (02:20) AI - Challenge or Opportunity for Agencies?
• (13:54) How Clients are Reacting to AI in Search
• (27:00) How Agencies Are Adapting to AI Without Losing Their Edge
• (31:42) AI vs. Human Creativity: Finding the Right Balance
• (36:00) The Future of Search: Personalization, Branding, and the Next Big Shift
• (41:28) COVID’s Impact on Digital Agencies
• (49:44) Retaining Excellence in Agencies
• (56:14) The Proust Questionnaire

👉 Read the full article and explore additional 

https://www.advancedwebranking.com/blog/agencies-challenges-opportunities 

Where to find Heather Physioc

• LinkedIn: https://www.linkedin.com/in/heatherphysioc/ 
• X: https://x.com/HeatherPhysioc 
• Website: http://www.vml.com 

Where to find Kevin Gibbons

• LinkedIn: https://www.linkedin.com/in/kevingibbons 
• X: https://x.com/kevgibbo 
• Website: https://resignal.com 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

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