In this episode of SaaS Trailblazers, we sit down with Ashika Narayanan to unpack one of the most powerful – yet often misunderstood – growth engines in SaaS: channel sales.

Ashika shares her journey into the SaaS ecosystem and what drew her to the world of partnerships. Together, we explore why channel sales can be a game-changing strategy for SaaS companies, when it makes sense to launch a program, and the key ingredients for success.

Whether you’re a SaaS founder, revenue leader, or partnerships professional, this episode offers a practical roadmap to scaling through partnerships — with plenty of insights you can apply right away.