In this episode, we explore the ill-fated launch of New Coke in 1985, a story of how an obsession with data led Coca-Cola to alienate its loyal customer base. We uncover how the company's focus on taste test metrics ignored the deep emotional connection consumers had with the original product, resulting in one of the biggest marketing blunders in history.

Chapters

00:00 New Coke: The Backstory

03:02 Data vs. Customer Loyalty

05:31 The New Coke Debacle

11:58 Lessons Learned