In 1985, Coca-Cola made one of the boldest and most baffling moves in business history by replacing its iconic formula with New Coke. What followed was 79 days of media crap-storm.

In this episode of The 80s and 90s Uncensored, host Milo Denison breaks down the Cola Wars, the data that led to the decision, and how New Coke became a case study in getting it completely wrong. It’s a story about brand loyalty and what happens when you mess with something people love.

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Music used in this episode from Audiio.com