Business Purpose Trends

New data linking corporate purpose to performance


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Welcome to the Business Purpose Trends podcast. 

The results of a new study into the link between corporate purpose and financial performance finds that a certain 'model' tends to work.

Find out what it is in this episode.

Links and resources mentioned:

  • The first HBR article by the authors in question
  • The current one by Malnight & Buche
  • My latest article: Developing Resilience and Growth for Leaders and Teams in 2024
  • Connecting Profit with Purpose (book)
  • The Purpose Edge with Ramana James, a master-class in purpose transformation
  • These are short, sharp and to-the-point updates. You can get in touch with me via [email protected] or use this form to submit questions, insights or views.

    I'm a keynote speaker, facilitator and author, and you can make enquiries via [email protected]

    Thanks again for tuning in. Phil Preston

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    Business Purpose TrendsBy Phil Preston