New Data Privacy Laws, Award Winners, and an MR News Update

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into some of the recent news from around the market research industry.

The episode kicks off with some commentary about how fall has really set in over the last week or so. Then Brian Lamar starts to provide some updates on upcoming conference dates. He talks about not only the ones left on the schedule for 2023 but many that have been announced for 2024 as well.

Brian then gets into the upcoming Cincinnati WIRe event where EMI’s own Mary Draper will be speaking on a panel with Mike Herrel and Rudy Bublitz about artificial intelligence, diversity, and more at TQL Stadium in Cincinnati.

After the conference discussion, the guys jump into some market research news. First up is the news of the new Delete Act in California that strengthens CCPA regulations. The guys wonder how this will impact companies and people who are based outside California but work with businesses/people who are.

In the next story is a big one for those of us in the sample industry. Research Defender was acquired by Rep Data. Brian and Brian discuss the acquisition, and how it will enhance the competitive landscape around data quality. We also want to send our congratulations again to friends of the podcast Vignesh and the entire Research Defender team. 

In the next story, the guys discuss another data quality-related story, this time the new initiative, Colab, from Verve and Basis research. It takes a different approach to data quality that the guys hadn’t seen before. Brian is encouraged and hopes it is successful. Producer Brian plays devil’s advocate and asks how they could account for someone using the new voice chat function of ChatGPT to game their validation methods.

The guys switched back to data privacy news with a story about the new federal legislation being proposed called You Own the Data Act. The proposed legislation would prohibit a lot of data collection, use, and storage by a number of insights companies and organizations, as well as requiring several common consumer data privacy rights. The guys talk about Howard’s response to the legislation, as well as give their own perspective on it.

In the last couple of news stories, the guys touch on the winners of the MRX Podcast of the Year award, as well as the winners of the Female Founders Award.

In the last segment of the podcast, they guys discuss a recent Greenbook article titled, Why the Sampling Ecosystem Sets Up Honest Participants for Failure, from Karine Pepin of 2CV. The article talks about how EPC is a cause of fraud in the industry, and for honest participants to fail when taking surveys.

You can read the article here: https://www.greenbook.org/insights/why-the-sampling-ecosystem-sets-up-honest-participants-for-failure

Thanks for listening!

Watch our most recent webinar, Dangers to Trackers in the Age of Aggregation, on-demand here: https:/us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration

Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/

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