Our North Pole Radio News report the other day about mail coming in to the North Pole about the Elf on the Shelf has resulted in an investigation and new discoveries about Elf on the Shelf.

For years on SantaUpdate.com we have avoided questions about Elf on the Shelf because nobody really knew a lot about them. There is no official department at the North Pole that runs Elf on the Shelf and Santa himself has long denied any knowledge or association with Elf on the Shelf.

After doing some digging, I’ve learned how this whole thing started long ago at the North Pole.

In this new emergency episode of the North Pole Podcast I share that story and discuss what all this means for Santa, the North Pole and anyone who has an Elf on the Shelf.

We invite you to listen to this discussion and weigh in with your own thoughts.