Wrapping up their learnings from HubSpot's INBOUND marketing conference in San Francisco earlier this month, Sam takes a breather while Claudia joins Roop on the mics once again to chat about email marketing. What's working? What's changing? What's new? Claudia and Roop recap three email marketing sessions they attended with friend of the podcast, Jay Schwedelson.

From subject lines that work to formatting hacks, new stats bring clarity to what’s ahead for email marketing, including insights on:

• Things not to do with AI
• The incredible shelf life of some emails (it’s WAY longer than you think)
• Why white space matters in email design
• The continued anarchy Apple Mail is creating for marketers
• New notes on emojis
• And more

And if you haven’t already, pre-order Jay's new book, Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers. It’s sure to be full of his trademark wit and wisdom—and proceeds go to The V Foundation for Cancer Research. A win-win for everyone.

As always, thanks for listening. We’re off next week (listen to this week’s episode to hear why), but back with Sam and Roop the week after. See you then!

—Claudia, Roop, and Chelsea

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