In this episode, Gary talks with Lynette Rogers, owner of Homescapes of New England.

Lynette talks about 3 advantages she had in starting her business back in 2010:

1. She grew up around family members in the contracting business; 

2. She had an undergraduate business degree that helped her understand business principles; and 

3. She spent several years working for James Hardie and amassed a great deal of knowledge and established important relationships. 

Lynette goes on to talk about how she has focused on being a highly profitable company, but not too large a company, as she wanted a healthy work-life balance. She also talks about elements of her unique value proposition and a focus on the personal touch, as well as what it was like starting and building this business in a male-dominated industry.