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In this episode of RevShow with Rob Botts from Dubb, we sit down with legendary sales coach, best-selling author, and podcast host Andy Paul to talk about the future of B2B selling—and why being more human is the ultimate sales superpower.
Andy has closed nearly a billion dollars in deals, selling on six continents, and coaching thousands of sales professionals worldwide. But his approach is different. While most sales content trains people to “act like a salesperson,” Andy flips the script—he teaches sellers to be more human.
We explore:
đź’ĄWhy buyers make decisions based on the seller, not the product. The biggest shift sellers must make in the age of AI: Lessons from Andy's best-selling book Sell Without Selling Out
đź’ĄHow to win more big deals through human-centered selling.
đź’ĄWhat every startup founder and sales leader should know about building trust.
Whether you're a sales rep, founder, or CEO, this conversation will help you improve win rates, create winning buyer experiences, and differentiate yourself in a crowded market.
📚 Learn more about Andy Paul: https://www.andypaul.com 🎧 Listen to Andy’s podcast: Sales Enablement with Andy Paul 📖 Grab the book: Sell Without Selling Out
By Ruben Dua, Darius Santos, and Rob Botts from Dubb5
3030 ratings
In this episode of RevShow with Rob Botts from Dubb, we sit down with legendary sales coach, best-selling author, and podcast host Andy Paul to talk about the future of B2B selling—and why being more human is the ultimate sales superpower.
Andy has closed nearly a billion dollars in deals, selling on six continents, and coaching thousands of sales professionals worldwide. But his approach is different. While most sales content trains people to “act like a salesperson,” Andy flips the script—he teaches sellers to be more human.
We explore:
đź’ĄWhy buyers make decisions based on the seller, not the product. The biggest shift sellers must make in the age of AI: Lessons from Andy's best-selling book Sell Without Selling Out
đź’ĄHow to win more big deals through human-centered selling.
đź’ĄWhat every startup founder and sales leader should know about building trust.
Whether you're a sales rep, founder, or CEO, this conversation will help you improve win rates, create winning buyer experiences, and differentiate yourself in a crowded market.
📚 Learn more about Andy Paul: https://www.andypaul.com 🎧 Listen to Andy’s podcast: Sales Enablement with Andy Paul 📖 Grab the book: Sell Without Selling Out

225 Listeners