In this episode of NEW ERA, hosts Katie Preston and Elena Kouyoufa explore the deep-rooted history and impact of the Scotties Tournament of Hearts, one of Canada’s most iconic sporting events. Joined by Nolan Thiessen (Curling Canada) and Susan Irving (Kruger Products), the discussion delves into:
44 years of partnership between Kruger Products and Curling Canada – the longest-running sponsorship of amateur women's sport in Canada
How Curling Canada leads the way in genderequity, with equal prize money, strong viewership, and a loyal fanbase
The Scotties Tournament of Hearts as a culturalstaple, bringing communities together and creating household names in Canadian sport
The future of curling and its grassrootsdevelopment, including the Girls Rock programme and how it’s inspiring the next generation of athletes
From its rich legacy to its modern impact, this episode is a must-listen!