Conversion Tracking Playbook

New Facebook Pixel Changes + New Shopify Thank You Page + Trends on CCPA and GDPR Consent Usage


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Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares feedback on recent reports regarding Facebook Pixel changes and tracking issues; a new Shopify thank you page roll-out that requires a different tracking setup, and trends we're seeing around privacy and consent needs from new customers.



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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links from episode:

- Twitter thread on pixel issues

- Shopify Checkout Extensibility Roadmap

- Known tracking issues with the new Shopify thank you page

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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