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Share New Fraud Detection, $7M daily spend blocked and the App store explosion with Appsflyer's very own Ben Roodman
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New Fraud Detection, $7M daily spend blocked and the App store explosion with Appsflyer's very own Ben Roodman
Ben shares his knowledge in the mobile attribution space as well as his time at Appsflyer.
From being a small fish to a big whale in the mobile ad tech industry and now one of the top 10 largest SDKs in Google Play store to $100M in ARR.
He talks about the various attribution fraud types prevalent today such as: install hijacking in Android, bots mimicking user behavior and their advance detection built to solve for this along with SDK spoofing and the basic click spamming. The Protect360 product currently blocks $7m in daily ad spend!
Ben also shares new product updates such as People-based attribution (solving for cross-device), LTV reporting, and his thoughts in the future of mobile ad tech - lots of consolidation will has and will happen!
Along with some newer channels that are performing well (hint: Apple Search Ads, Snap.. and more!).
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By ThalamusBen shares his knowledge in the mobile attribution space as well as his time at Appsflyer.
From being a small fish to a big whale in the mobile ad tech industry and now one of the top 10 largest SDKs in Google Play store to $100M in ARR.
He talks about the various attribution fraud types prevalent today such as: install hijacking in Android, bots mimicking user behavior and their advance detection built to solve for this along with SDK spoofing and the basic click spamming. The Protect360 product currently blocks $7m in daily ad spend!
Ben also shares new product updates such as People-based attribution (solving for cross-device), LTV reporting, and his thoughts in the future of mobile ad tech - lots of consolidation will has and will happen!
Along with some newer channels that are performing well (hint: Apple Search Ads, Snap.. and more!).