Jeff White, VP of Client Services at Surefire Local, discusses the new tools and features introduced to Google My Business help local businesses engage with consumers and, ultimately, generate more leads. It’s time you took control of how people engage with your business when they do a local search.

Highlights:

- Publish relevant content with Posts that appear right in search results

- Message in real-time with people who find your business on Google Search

- Create unique URLs for your services that let consumers contact you directly from Google Search or Maps

- And much more!