The Rice Krispies fans are cross, very very cross! Without warning, Kellogg’s totally changed the recipe for those Krispies - and the Coco and Strawberry Pops, too - and consumers are so not loving the so-called new, improved versions. For now, Kellogg’s is just smiling and waving in response. So, what was the cereal maker thinking?

New, ‘improved' Rice Krispies make consumers snap

Wendy Knowler is arguably South Africa’s most experienced consumer journalist. She’s helped more consumers over her 20 year career in consumer journalism than she could count. But while known as a champion of consumer rights, Wendy is also known and respected by corporates for her fair, accurate and balanced reporting. Want to be a more sussed consumer or corporate? Listen to Wendy's episodes here.

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New, ‘improved' Rice Krispies make consumers snap

New, ‘improved' Rice Krispies make consumers snap