Shane Hewitt and Ryan explore LEGO’s evolution from timeless toy to pop-culture powerhouse. With insights from Gene Fong, LEGO Canada’s head of marketing, they unpack how the brand is blending nostalgia with innovation through sets inspired by Super Mario, Fortnite, and Minecraft. The discussion highlights how LEGO continues to capture imaginations across generations — from kids building their first sets to adults collecting intricate displays. They also dive into the booming resale market and why LEGO’s quality and storytelling keep it relevant in a fast-changing entertainment world.

GUEST:
Gene Fong (LEGO Canada)

Originally aired on 2025-10-24