Talking Elite Fitness

New Logo, New Sponsor and New Shoes

01.04.2024 - By Tommy Marquez & Sean WoodlandPlay

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It's been a busy couple of days in the CrossFit world. Sean, Tommy and Lauren talk about the unveiling of the new Games logo and the announcement of GORUCK as the new apparel and footwear sponsor of the CrossFit Games. Plus, the Director of Training Footwear for Reebok, Tal Short stops by to talk about the upcoming Nano X4, the history of the shoe, what goes into its design and how Reebok plans on engaging with the CrossFit audience.

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