Sign up to save your podcasts
Or
Share New Marketing Rules: When Social Media Spins Out of Control
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
New Marketing Rules: When Social Media Spins Out of Control
Recent decisions by the Advertising Standards Board and the ACCC put the
onus clearly on organisations to take responsibility for user comments
posted on their Facebook pages and other social media platforms.
Corporations are outraged at the prospect of having to spend more on
monitoring or even outsourcing management of their social media
presences. Experts suggest social media audits and crisis plans are now
essential. The overarching message is clear: Do it well or not at all.
The alternative is risking breaching the law or facing damning evidence
of "a site full of complaints, where you can accurately measure how much
people hate you", warns Alan Thorogood of the Australian School of
Business.
View all episodes
By theBoxRecent decisions by the Advertising Standards Board and the ACCC put the
onus clearly on organisations to take responsibility for user comments
posted on their Facebook pages and other social media platforms.
Corporations are outraged at the prospect of having to spend more on
monitoring or even outsourcing management of their social media
presences. Experts suggest social media audits and crisis plans are now
essential. The overarching message is clear: Do it well or not at all.
The alternative is risking breaching the law or facing damning evidence
of "a site full of complaints, where you can accurately measure how much
people hate you", warns Alan Thorogood of the Australian School of
Business.
More shows like Knowledge@Australian School of Business
View all
Science and Engineering
0 Listeners
Knowledge@Australian School of Business - Video Interviews
1 Listeners
Refugee Conference 2011
0 Listeners
Strategic Management of Business and Technology
2 Listeners
Art and Design
14 Listeners
Law and Society
0 Listeners
TV shows and interview series
0 Listeners
Talking Point (audio)
0 Listeners
UniWide Configuration Video Instructions
0 Listeners