To WIN the marketing game, there are 4 elements we need to have in our New Media Machine. How do these 4 things boost our credibility, chip away at limiting beliefs in the minds of our prospects, and draw attention to everything we have to offer? Why is it so critical to speak directly to our tribe, deliver our Point of View, and convert them to our beliefs? How do we avoid getting distracted by shiny new tactics? On this episode, I continue talking about the New Media Machine, this time focusing on the 4 content and platforms we need to have in our strategy to beat out the competition.