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When Costco ditches Pepsi for Coke, it’s more than just bubbles and branding. Food professor Sylvain Charlebois joins Shane Hewitt to unpack how this shift reveals the high-stakes world of consumer loyalty, cultural tastes (especially in Quebec), and the secret power behind your favourite $1.50 hot dog.
Originally aired on 2025-07-24
When Costco ditches Pepsi for Coke, it’s more than just bubbles and branding. Food professor Sylvain Charlebois joins Shane Hewitt to unpack how this shift reveals the high-stakes world of consumer loyalty, cultural tastes (especially in Quebec), and the secret power behind your favourite $1.50 hot dog.
Originally aired on 2025-07-24