Creating a successful product requires more than just a good idea. It requires a comprehensive understanding of the market, user value prop, and the ability to execute effectively. Developing a successful product strategy is essential for any business looking to create a new product or improve an existing one. However, implementing a product strategy can be challenging, as it involves dealing with a high level of uncertainty and risk because no sentient can correctly predict the future especially external factors like wars and pandemics that we can not control. In this presentation, we will explore some tools and techniques to evaluate new opportunities strategically.