Instead of building from an inside-out approach - our approach works better - it incorporates the voice of the customer into every step of the process and focuses their internal experts on how to meet those requirements.

Understand that the old model of R&D, Research and Development, is backwards. Given the world of small business operations you need to reverse the mindset - co-develop with customers and suppliers to conduct user research. It is easier, faster, and less expensive.

Topics:

• Requirements Matrix
• Design Matrix
• ​Offer (Product or Service) Characteristics Matrix