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[New report] Foundational Strategies for the Metaverse
This How-To outlines the key building blocks of the metaverse economy with a focus on creating tools and services for a diverse community of consumers and creators.
As a concept, the metaverse has generated equal amounts of hype and excitement among a growing community of tech evangelists, pioneering brands and enterprising creators all looking to stake a claim in the early gold rush of its creation and development. The metaverse along with Web3 and crypto/blockchain offers the promise and possibility of decentralization, interoperability, collective ownership, and trust being embedded into the foundations of this emerging digital landscape. At the same time, it opens the door to new modes of personal expression, accessibility, and economic opportunity for the community of users but only if these progressive values are embedded into the architecture and infrastructure that will power these virtual worlds.
This will require a much different approach than those taken when creating previous iterations of the internet, social platforms, and technologies. Metaverse leaders and builders will need to reflect the diversity of the global audience they hope to attract, ensuring that the overall experience is inclusive, equitable, safe, and welcoming for everyone. A range of efforts is underway to establish codes of conduct that protect against fraudulent activity and harassment, develop tools and assets that empower any user to show up in these virtual worlds as their most authentic self, and cultivate emerging talent with incubators and funds. At the same time, a host of new marketplaces and revenue-generating models is expanding people’s ability to earn incomes and thrive as they participate in the burgeoning digital economy. For their part, brands and businesses very much have a role to play as partners, facilitators and champions of these initiatives to help drive awareness and uptake.
In this report, 'Foundational Initiatives for the Metaverse', we look at the ways diversity, equity, and inclusion are being architected into virtual worlds from their inception and the critical ways that companies can get involved. Through the lens of eight trends, you'll discover key building blocks of the metaverse economy with a focus on creating tools and services for a diverse community of consumers and creators.
Watch The Accompanying PSFK Webinar: A Metaverse Primer
This video includes a presentation of key insights and expert discussion with Liz Bacelar of Estée Lauder Companies and Alan Smithson of MetaVRse.
Highlights from PSFK's US Metaverse and Brands Survey, March '22
As consumers enter the metaverse there’s an expectation that it reflects and represents the diversity of its audience, particularly with respect to forms of personal identity and expression.
Many users want the makers of virtual worlds to support DEI measures. Over 55% of US adult virtual world users said that it was important that the virtual worlds they use support diversity, inclusivity, and equity.
As the metaverse and its supporting technology are being conceived of and built, it’s critically important that the creators, designers and developers behind them reflect a diverse spectrum of the population in terms of gender, ethnicity, etc.
Virtual world and digital fashion makers still need to improve the options for users to represent themselves. Only 55% of US adult virtual world users agree or strongly agree that virtual worlds allow them to create an avatar in their likeness. This finding is similar for both male and female respondents.
Moving forward, brands can act as connectors and catalysts to ensure that the broadest audiences are represented and given access.
Visiting virtual worlds comes with risks in terms of harassment, especially for women. 50% of adult virtual world users feel that compromised, unsafe or violated in a virtual world experience some of the time or even more often. This figure rose to 65% for female users.
Consumers want the metaverse to offer a decentralized, collective experience that enables bottom-up development and new economic and creative opportunities.
Many users want to have the opportunity to trade and make money in virtual worlds. Over half of US adult virtual world users want to make money by selling or renting digital objects in virtual worlds. #metaverse #web3
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By PSFK's Broadmind
4.9
99 ratings
This How-To outlines the key building blocks of the metaverse economy with a focus on creating tools and services for a diverse community of consumers and creators.
As a concept, the metaverse has generated equal amounts of hype and excitement among a growing community of tech evangelists, pioneering brands and enterprising creators all looking to stake a claim in the early gold rush of its creation and development. The metaverse along with Web3 and crypto/blockchain offers the promise and possibility of decentralization, interoperability, collective ownership, and trust being embedded into the foundations of this emerging digital landscape. At the same time, it opens the door to new modes of personal expression, accessibility, and economic opportunity for the community of users but only if these progressive values are embedded into the architecture and infrastructure that will power these virtual worlds.
This will require a much different approach than those taken when creating previous iterations of the internet, social platforms, and technologies. Metaverse leaders and builders will need to reflect the diversity of the global audience they hope to attract, ensuring that the overall experience is inclusive, equitable, safe, and welcoming for everyone. A range of efforts is underway to establish codes of conduct that protect against fraudulent activity and harassment, develop tools and assets that empower any user to show up in these virtual worlds as their most authentic self, and cultivate emerging talent with incubators and funds. At the same time, a host of new marketplaces and revenue-generating models is expanding people’s ability to earn incomes and thrive as they participate in the burgeoning digital economy. For their part, brands and businesses very much have a role to play as partners, facilitators and champions of these initiatives to help drive awareness and uptake.
In this report, 'Foundational Initiatives for the Metaverse', we look at the ways diversity, equity, and inclusion are being architected into virtual worlds from their inception and the critical ways that companies can get involved. Through the lens of eight trends, you'll discover key building blocks of the metaverse economy with a focus on creating tools and services for a diverse community of consumers and creators.
Watch The Accompanying PSFK Webinar: A Metaverse Primer
This video includes a presentation of key insights and expert discussion with Liz Bacelar of Estée Lauder Companies and Alan Smithson of MetaVRse.
Highlights from PSFK's US Metaverse and Brands Survey, March '22
As consumers enter the metaverse there’s an expectation that it reflects and represents the diversity of its audience, particularly with respect to forms of personal identity and expression.
Many users want the makers of virtual worlds to support DEI measures. Over 55% of US adult virtual world users said that it was important that the virtual worlds they use support diversity, inclusivity, and equity.
As the metaverse and its supporting technology are being conceived of and built, it’s critically important that the creators, designers and developers behind them reflect a diverse spectrum of the population in terms of gender, ethnicity, etc.
Virtual world and digital fashion makers still need to improve the options for users to represent themselves. Only 55% of US adult virtual world users agree or strongly agree that virtual worlds allow them to create an avatar in their likeness. This finding is similar for both male and female respondents.
Moving forward, brands can act as connectors and catalysts to ensure that the broadest audiences are represented and given access.
Visiting virtual worlds comes with risks in terms of harassment, especially for women. 50% of adult virtual world users feel that compromised, unsafe or violated in a virtual world experience some of the time or even more often. This figure rose to 65% for female users.
Consumers want the metaverse to offer a decentralized, collective experience that enables bottom-up development and new economic and creative opportunities.
Many users want to have the opportunity to trade and make money in virtual worlds. Over half of US adult virtual world users want to make money by selling or renting digital objects in virtual worlds. #metaverse #web3