With consumers increasingly spending their time on social media, streaming platforms, and other digital channels both creating and intaking content, retailers as a result are garnering less consumer attention on their eCommerce sites. Brands have the challenge and opportunity to evolve their eCommerce strategy to meet consumers where their target consumers are, adapt their messaging to speak to their desired customer, and develop content that fits within these digital environments and creates a seamless experience. While already popular in other parts of the world, emerging opportunities like livestreamed shopping and super apps that provide a personalized experience are gaining mainstream adoption to engage today's digital shoppers and potential customers. From brand fan communities and personal shopping bots, to a live streamed mobile experience, services that elevate the customer experience will define the next era of ecommerce businesses and the shopping journey.

In order to meet the unique challenges of selling online in a rapidly shifting consumer landscape, retailers are actively exploring how best to integrate new payment methods securely, provide on-demand customer journey assistance, and foster loyal customers in third party environments beyond the retailer's online store through a unified experience across multichannel commerce. To do so, brands and retailers are increasingly looking to online channels, streaming platforms and mobile app leaders for innovative commerce practices. As a result, brands are cultivating an engaged consumer base and designing their successful omnichannel strategy based on actual consumer feedback and data driven consumer experience insights.

With the growing demand and necessity for digital commerce channels and capabilities, retailers have been quickly transforming their operations and strategies to go beyond the convenience and utility of eCommerce to offer experiences that deliver personalized support, entertainment and a great sense of community. As the online world continues to become more inclusive, retailers are meeting their customers on the virtual platforms and tools of their choice, no longer limiting who, where, when or how a consumer can transact and providing a consistent experience. Meanwhile, service providers are creating more and more omnichannel retail tools to make it easier for consumers to pay, engage, shop and create on digital commerce channels. In this report, learn how to take advantage of anywhere eCommerce, how to cultivate an engaged fan base, and what social platforms and service providers are helping reach consumers on their own terms by enhancing the online experience.

In this report, the PSFK iQ research team explores the tools, technologies, and solutions brands and retailers are using to influence, engage, transact and connect with consumers across an omnichannel ecommerce and social commerce landscape. Through five featured trends and highlighted marketplace examples, this report will help your organization develop a strategy that provides elevated engagement for customers as they engage with your brand in the digital domain.