A PSFK Guide for retailers and brands to engage audiences, drive revenues and deliver social impact through better processes and practices.
Consumers are increasingly aligning their progressive values with their purchasing decisions, driving companies to rethink their operations and retail and marketing efforts. Top of mind for shoppers are how organizations are driving meaningful change through sustainability initiatives and DEI efforts. It's now critical that businesses think beyond messaging about social impact as their customers are ready to hold them accountable for lack of follow through or by running campaigns that lack authenticity and transparency.
Across the commerce landscape, businesses are reexamining their end-to-end offering from sourcing and product design to internal representation and logistics to embed measurable social impact at every stage. Companies are also developing new business models and platforms to empower customers and partners to get involved and drive collective action. Beyond creating positive change, these initiatives must now be viewed as a true differentiator in an increasingly competitive marketplace. When effectively implemented, these efforts can enable operational efficiencies and open the door to new revenue streams, creating value for consumers, companies and their workforce, and the planet.
In this report, discover how leading retailers and brands are innovating through better processes and practices. Learn how intrinsic motivation to prioritize social, cultural, and environmental responsibility, enables businesses to not only navigate shifting consumer expectations and marketplace change, but lead the way with responsibility and empathy, and understand how profit and purpose can be intertwined to drive growth.