Microsoft published a new report on the characteristics of what it describes as a “frontier firm” leading the way into AI integration.

More interesting, the company has been collecting detailed data on its customers, which is both fascinating and creepy, like …

All of this is intended to demonstrate the significant benefits of applying AI in the workplace.

This launched a discussion between Andy Crestodina and me about what is driving AI and innovation at agencies these days. What creates a frontier firm?

In a new episode of The Marketing Companion podcast, we also cover wild ideas about what will NEVER change in human-based agencies and the increasing need to explore human purpose and meaning going forward.

You won’t want to miss this show and all you have to do is click right here to hear it!

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Illustration courtesy MidJourney

The post New research points to the emerging “AI Frontier Firm” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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