In this episode, we explore the draft amendments to Regulation Four of the Consumer Protection Act, potentially transforming direct marketing in South Africa. We'll discuss the introduction of an opt-out registry, allowing consumers to block unwanted marketing communications. Understand the difference between opt-in and opt-out consent and how these changes could empower consumer rights. Learn about the legal frameworks currently governing direct marketing and the obligations businesses may soon face. Join us as we unpack the implications for consumers and marketers and what this means for privacy and consumer protection in the digital age.