New seat at the table: where next for the C-suite?

Kristina Cartwright, Kelley Iuele and Colin Cosell debate the next in line. Who deserves a seat at the big table? Should marketing move on or move over? Does IT deserve an expansion slot? Do businesses need a mental health expert to ensure their long-term wellbeing? Let us know what you think in the comments or email [email protected]. 

Key discussion points include:

Disaster recovery/preparedness deserves a new seat at the table

Why marketing needs to move on or move over

Mental health deserves a new seat at the table

Diversity, equity and inclusion deserves a new seat at the table

Connect with Kristina Cartwright

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Connect with Kelley Iuele

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Connect with Colin Cosell

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Resources mentioned in this episode

Lloyd’s List – Suez Canal remains blocked despite efforts to refloat grounded Ever Given [Link]

Meet the Boss roundtables [Link]

Trend Micro – 84% of organizations experienced phishing and ransomware-type threats in the past 12 months [Link]

The CMO Digital Summit [Link]

PR Week – Marketers risk losing their credibility and seat at the table [Link]

The Wall Street Journal – Average tenure of CMOs falls again [Link]

More companies will replace CMOs with Chief Growth Officers in 2018, Forrester predicts [Link]

Campaign – Coke brings back CMO role as chief growth officer [Link]

The HR Digital Summit [Link]

CDC – Symptoms of anxiety or depressive disorder and use of mental health care among adults during the COVID-19 pandemic [Link]

Forbes – Nike is closing its corporate offices, giving workers a week off to ‘prioritize mental health’ [Link]

Zendesk – Customer expectations have changed. Here’s how to keep up [Link]

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