That Coca-Cola ad? It was AI. The viral song? Also AI. And now every time something feels magical online, the first reaction isn’t joy—it’s doubt. Shane Hewitt and Ryan O’Donnell explore how artificial intelligence is changing the way we trust what we see, hear, and feel.

From AI-generated holiday commercials to deepfake music and TikTok trends, this episode unpacks why the rise of generative content is killing the sense of wonder and replacing it with skepticism. Even brands like Coca-Cola are doubling down, but the backlash might be louder than the applause.

As deepfakes get more realistic, and AI becomes the norm in everything from art to advertising, the central question becomes clear: do people just want to know?

Originally aired on 2025-11-26