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“Porsche is expanding its app-based subscription service to four new cities in the U.S. and Canada, deepening its experiment i n flexible car ownership even as other automakers back away.
Monthly subscribers can drive as many as 20 different model variants, have vehicles delivered to them, and only pay for gas. Insurance and maintenance are included.” - Bloomberg, Gabrielle Coppola
Porsche tried out the Passport subscription service in Atlanta for about 2 years. Almost 200 people joined, and 80% of them had never owned a Porsche before. That’s a big deal. These are new customers, paying for access to luxury and performance -- not a single vehicle, but 20 different models.
***
Andy Boenau explores emerging trends that are altering How We Get Around.
You’re scratching your head about electric scooters,
You wonder if bike share could work in the suburbs,
You feel bad that buses aren’t used more,
You have an opinion about autonomous vehicles,
Your walking shoes need more wear, and
You wish you didn’t have to drive so much.
Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.
We have a lot to cover.
***
https://twitter.com/boenau
https://linkedin.com/in/boenau
“Porsche is expanding its app-based subscription service to four new cities in the U.S. and Canada, deepening its experiment i n flexible car ownership even as other automakers back away.
Monthly subscribers can drive as many as 20 different model variants, have vehicles delivered to them, and only pay for gas. Insurance and maintenance are included.” - Bloomberg, Gabrielle Coppola
Porsche tried out the Passport subscription service in Atlanta for about 2 years. Almost 200 people joined, and 80% of them had never owned a Porsche before. That’s a big deal. These are new customers, paying for access to luxury and performance -- not a single vehicle, but 20 different models.
***
Andy Boenau explores emerging trends that are altering How We Get Around.
You’re scratching your head about electric scooters,
You wonder if bike share could work in the suburbs,
You feel bad that buses aren’t used more,
You have an opinion about autonomous vehicles,
Your walking shoes need more wear, and
You wish you didn’t have to drive so much.
Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.
We have a lot to cover.
***
https://twitter.com/boenau
https://linkedin.com/in/boenau