Speaking Spaces is a new podcast for entrepreneurs, SMEs and thought leaders, brought to you by Louise Chandler-Rutt of local business Soundbite Media.

In this episode, Louise breaks down how to craft a simple, compelling, and effective elevator pitch. She shares a three-step formula to clearly communicate what you do, who you help, and the value you provide—wherever your conversations take place.

• Rethink the 30-Second Rule: Attention spans are shorter than ever, so your pitch needs to be concise and grab attention quickly.
• Use It Everywhere: Your elevator pitch isn't just for in-person networking; use it on LinkedIn, your website homepage, sales calls, and casual conversations.
• Avoid Jargon: Plain English converts faster than industry buzzwords that confuse your audience.
• Focus on Outcomes, Not Features: Talk about what your service does for people and how it makes them feel rather than just listing what you do.

To build or refine your pitch, structure it around these core elements:

1. Who You Help: Identify your target audience clearly.
2. What Problem You Solve: Address the specific pain point they face.
3. The Outcome You Create: Highlight the tangible benefit or result they achieve.

• Wedding Cake Maker: "I help couples planning their wedding who struggle with finding a valuable, beautiful wedding cake to achieve a delicious cake delivered to their venue."
• Louise’s Pitch: "I help small business owners simplify their marketing so they can attract consistent clients without burnout."
• HR Consultancy Transformation:
• Before: "I offer HR consultancy."
• After: "I help small teams handle people problems confidently so they grow without legal stress."

Got a pitch you want to test out? Refine yours this week and share it with Louise!

• Email: [email protected]