New Study Preview: Health & Wellness 2023

In this podcast, we give a preview to our upcoming study, Health & Wellness 2023.  Now in its third decade, The Hartman Group’s Health and Wellness research series tracks evolving consumer attitudes, beliefs, and behaviors in the wellness space. Listen in to learn more about how, while our most recent health and wellness study took place during COVID-19 in 2021 (which centrally informed that research), COVID is becoming more of an ongoing backdrop to consumers' lives.

 We highlight how some of our earlier health and wellness research informs key questions in 2023 about how consumers might be:

 Thinking about mental health, anxiety, and stress: We discuss how mental health is likely a key topic in 2023 since in previous research we saw a cultural emphasis on mental health even prior to COVID (in 2019) when stress and anxiety were top conditions of concern. We discuss how we'll be examining consumer approaches to mental health going forward, the factors that they think are impacting it, and what they're doing to manage mental health in their everyday lives.

 Viewing health through a more holistic lens: We discuss how we'll be further exploring how consumers are considering different aspects of health being interconnected, ranging from physical and mental health to even making connections between personal health, environmental health, and sustainability.

 Thinking about "food as medicine" and how consumers are relating to functional products in the context of inflation and economic pressures. We discuss how we'll be examining in 2023 how consumers view investing in the concept of food as medicine and their willingness to spend on products and ingredients which don't necessarily provide immediate benefit.

Interested to learn more about Health & Wellness 2023? The study provides current, in-depth insights into underlying motivations and behaviors for how and why consumers live, shop and use brands, products and services in the health and wellness space. Health & Wellness 2023 will examine the American marketplace for well-being as the country has moved from the pandemic to the endemic phase of living with COVID-19.

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.