New survey shows younger consumers choose brands that are 'authentic'
Garland Harwood, the co-founder of Confidant, a strategic communications firm, studied the difference between the buying habits and brand loyalty of Gen Z consumers.
New survey shows younger consumers choose brands that are 'authentic'
Garland Harwood, the co-founder of Confidant, a strategic communications firm, studied the difference between the buying habits and brand loyalty of Gen Z consumers.