Millennials account for 30% of the U.S population and spend $600 billion annually on home furnishings. To target this market, AHF Products is rolling out a new brand of engineered hardwood flooring—tmbr.​ The brand aims to capture millennials' love for the outdoors, help them escape the daily grind, and express their individual style. Hear from AHF President and CEO Brian Carson; Kevin Whaley, vice president—sales, product and marketing; and Jamie Hooper, marketing director, tmbr.​​; for what this brand means for specialty retail.