Google, Amazon, Donuts…lots of big companies are duking it out in auctions to control top level domain names. The results include a lot of surprises. On this week's show, fellow blogger and new TLD consultant Michael Berkens talks about who's winning and losing these auctions, and what the implications are for new top level domains. Also: SXSW recap, GoDaddy IPO update, and Donuts launches "Freedom of Choice" ad campaign.