In this episode, Matt, Sophie, and Mike dive into goal setting and strategic planning for the year ahead. They explore why clear goals are essential, how they guide their work with clients, and the importance of staying flexible and proactive in reaching those goals. From crafting 90-day plans to leveraging earned, owned, and paid media, the team shares actionable insights for achieving success in 2025. Whether you're mapping out strategies for brand growth, driving engagement, or tackling key objectives, this episode outlines a roadmap for how we turn vision into results.